Friday, September 28, 2007

Law Firms, Recruiting and the YouTube Generation

Great article in the New York Times on law firm recruiting.  I love the last quote about “true personality”, particularly when it comes to using actors to portray your associates.

Solos and small firms should take note of the trend, however.  Recruiting trends should be a few years ahead of other business marketing trends because recruiters have to appeal to the next generation, not the one currently making decisions.  These recruits will soon be making the important decisions - like which lawyer to hire.

So what are you doing to attract that type of client?