Thursday, August 09, 2007

Beating Lawyers Over Their Heads

Why is it that so many former lawyers, who now sell legal services, feel it necessary to beat practicing lawyers over their heads about adopting new technologies?  Now, I’ll admit that I’ve been one of those former lawyers.  I don’t think I’ve been that direct, but I can recall saying things like “technophobe” and “behind the curve” when it comes to lawyers.  After reading a particularly harsh post about lawyers, it made me wonder what an awful sales technique it is.  If you’re product or service (tied in with sales and marketing) doesn’t convince someone to buy, it’s your fault, not the consumers.  Stop telling them how stupid they are and start asking why you aren’t converting more!